Web Conferencing: Advantages of a Native App vs. a Web App

I am often asked why StartMeeting requires a download, or plug-in, for a host or participant to access a meeting.  Invariably, I found myself back-pedaling in search of a well-constructed response to a very pertinent question.

Then, it hit me.  Well, actually, I read a very good explanation for the fundamental differences between each approach.  Below are excerpts from an article by Max Katz, which was published in the Jan/Feb 2013 issue of INTERNET TELEPHONY Magazine.

Native apps are usually fast and polished, making them great for high performance apps or games.  Mobile web apps perform well, but still fall behind native app performance.

Many business applications do not necessarily require such high levels of performance.  In these cases, web apps are more cost effective.  On the other hand, [applications] that require more advanced performance features should utilize native development.

A native app can produce the best user experience, can give you the best access to device features, and can be discovered in the app stores.  On the other hand, building a native app on every major platform requires more socialized skills, a longer time to market, and a bigger budget to build and maintain. 

Thanks, Max.  I could not have said it better myself… really.

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